CAROLYN MCLEAN

Art Direction & Advertising


 carolynmmclean@gmail.com
 734.355.9060
 
About Carolyn McLean

Hi! I’m Carolyn McLean.


I'm an art director and designer. I received my B.A. in Advertising with a specialization in design from Michigan State University in 2013 and I have been working in professional ad agencies ever since. I hope to offer your company my creative experience.

  • Graphic Design
  • Art Direction
  • UI Design
  • HTML & CSS
  • Photography
 
PROJECTS

2009

Graduated High School with Honors

2013

Graduated MSU with Honors

2013

Graphic Designer Fahrenheit Creative

2015

Art Director MRM//McCann

RESUMÉ

EMPLOYMENT
 Art Director
 MRM//McCann

    My work involves designing and maintaining the General Motor's Owner Center website. I work closely with UX, content strategy, and writers to ensure that GM's customers receive relevant owner content with ease on the site.

    In addition to the Owner Center account, I have experience designing digital and print work for Sands Resorts, GM Cross Division, and Posture Sealy.

June 2015 - Present
 Junior Art Director
 MRM//McCann

    In my position, I used wireframes provided by the UX team to develop photoshop page layouts for the General Motor's Owner Center website. I was mindful of designing with Chevrolet, Buick, Cadillac, GMC, GM, and OnStar's style guides simultaneously so that the Owner Center site had a seamless transition from brand to brand. I presented my designs to clients for approvals and worked closely with them to ensure satisfaction. I worked with developers to implement designs properly into the live Owner Center website.

January 2015 - June 2015
 Owner/Photographer
 Photofly Portrait Photography

    I work with my clients to customize each photography shoot to best suit their needs. I specialize in family, wedding, engagement, portrait, event and pet photography. I edit my photography and provide prompt quality work to my clients.

August 2010 - Present
 Graphic Designer
 Fahrenheit Creative Group

    Fahrenheit Creative is a small advertising agency that represents B2B clients and consumer brands such as Meijer, MC Sports and Capital Prime Steakhouse. My position as a graphic designer at Fahrenheit was far more demanding than a typical graphic designer's job. I often handled every aspect of a client's project; from designing logos and branding to developing a creative strategy, coding websites, and conducting photo shoots. I ran enthusiastic strategy meetings with my clients who raved over my unique designs for their businesses.

June 2013 - February 2015
 Graphic Designer
 Michigan State University College of Law

    I was responsible for promoting MSU Law and its programs including, admissions, student engagement, career services and advancement. Daily activities included strategic planning, media relations, creation of multimedia content, and project management. I created materials including brochures, posters, and flyers using Adobe programs. I maintained visual standards for MSU law branding.

May 2013 - July 2013
 CAS 111 Teaching Assistant
 Michigan State University

    I graded student work according to the professors syllabus. I regularly held instructional lab hours to engage with students and provided supplemental material to the course. I tutored students one-on-one in the use of the Adobe creative suite. I taught short lessons and prepared presentations to show during lecture.

January 2013 - May 2013
 Creative Director
 Pet Support Services Inc.

    I helped a struggling charity gain acknowledgment in the Lansing community to raise funding and gain volunteers. I used my skills in advertising to create a branding identity, a website, and a social media presence for the charity. I organized benefit dinners, pet food drives, and sold merchandise to benefit the charity. In addition I began an internship program with Michigan State University to continue expansion of the charity through social media.

September 2012 - December 2012
 Waitress & Hostess
 Brecon Villiage Retirement Community

    I offered companionship and conversation to the retirement community residents while serving food and managing waitstaff. I was responsible for hosting and organizing dinners and special events in the retirement community.

August 2009 - August 2012
 Assistant Photographer
 Bak Photography

    I learned to set up professional studio lighting for portraiture sessions. I was the second camera durning weddings and special events. During weddings, I edited photos and created a DVD slideshow on location to present at the reception following the wedding. Following the wedding I assisted in digitally editing photography and the completion of photography books and DVDs for clients to enjoy.

May 2008 - September 2008

EDUCATION
 Bachelor of Arts in Creative Advertising
 Michigan State University

  •  Specialization in Design
  •  Graduated with honors
  •  4.00 GPA
2013
 High School Education
 Saline High School

  •  Honor Roll
2009

AWARDS
 Professional Silver Addy
 AAF Addy Awards

2014
 Outstanding Senior Award
 Michigan State University

2013
 Silver Student Addys (3)
 AAF Addy Awards

2013
 First Place Design Team
 Protect America Pay it Forward Challenge

2012
 Thelma Buell Scholarship
 Michigan State University

2011-2012
 Ad Club Scholarship
 Michigan State University

2011
 Best of Show: Photography
 Washtenaw Community Fair

2009


Carolyn has a high motor and exceptional aptitude for handling workload. She is destined to be a standout
design professional.

- Dennis Green, Creative Director, Fahrenheit Creative

CONTACT

I am available for short term contract and freelance work.


  •  734.355.9060
  •  carolynmmclean@gmail.com
  •  Royal Oak, Michigan
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